Going to the supermarket recently, you may find that many of the fast-selling products we are familiar with have been put on new Christmas atmosphere. From the necessary candies, biscuits, and drinks for festivals to the essential toast for breakfast, softeners for laundry, etc. Which do you think is the most festive?
The origin of Christmas
Christmas originated from the Saturnalia Festival when the ancient Romans greeted the New Year, and has nothing to do with Christianity. After Christianity prevailed in the Roman Empire, the Holy See incorporated this folk festival into the Christian system, and at the same time celebrated the birth of Jesus. But Christmas is not the birthday of Jesus, because the "Bible" does not record the specific birth time of Jesus, nor does it mention such a festival, which is the result of Christianity absorbing ancient Roman mythology.
What are the customization and uses of packaging bags?
Packaging bags not only provide convenience to shoppers, but also serve as an opportunity to re-market a product or brand. Beautifully designed packaging bags will make people fondle admiringly. Even if the packaging bags are printed with eye-catching trademarks or advertisements, customers will be willing to reuse them. This kind of packaging bags has become one of the most efficient and inexpensive advertising media.
The packaging bag design generally requires simplicity and elegance. The front of the packaging bag design and printing process is generally based on the company's logo and company name, or the company's business philosophy. The design should not be too complicated, which can deepen consumers' understanding of the company. Or the impression of the product, to obtain a good publicity effect, packaging bag printing has a great effect on expanding sales, establishing a famous brand, stimulating the desire to buy and enhancing competitiveness.
As the premise of packaging bag design and printing strategy, the establishment of corporate image plays an important role that cannot be ignored. As the basis of design, it is very important to grasp the form psychology. From the perspective of visual psychology, people dislike monotonous and uniform forms and pursue diverse changes. Packaging bag printing should reflect the company's distinctive characteristics.
How can packaging design attract consumers' desire to buy?
It's the first thing they interact with before buying a product. But packaging does much more than that. This also affects their purchasing decisions.
A book may not be judged by its cover, but a product is mostly judged by its packaging.
According to a study, 7 out of 10 consumers admit that packaging design influences their purchasing decisions. After all, packaging can tell a story, set the tone and ensure a tangible experience for customers.
An article published in the journal Psychology and Marketing explains how our brains respond to various packaging. Research has found that viewing fancy packaging leads to more intense brain activity. It also triggers activity in brain regions associated with reward, and unattractive packaging can stir up negative emotions.
Post time: Dec-24-2022