Beauty and cosmetic packaging should showcase who your brand is, contain information about the product, consider sustainability, and make shipping and storage easy. The packaging you choose can make or break your product, and finding the right solution for your makeup depends on many factors, such as where they will be sold, how they will be consumed, and how they will need to be stored.
Questions to Consider When Packaging Beauty and Cosmetics
You need to make sure that what is featured on the packaging is not just the design of the packaging, or the product information. There are many aspects of cosmetic packaging to consider, some of the most important.
1) How your beauty products look
Image matters, which is why the beauty and cosmetics industry is so popular. Your marketing and branding will help you stand out from the crowd, and it also gives you the opportunity to paint your vision for your product. Your cosmetic packaging should allow you complete flexibility over how the finished product will look and help complement the product, not limit your creative vision. Choosing a packaging type that gives you complete freedom in material, print, shape and feel will help you create the right combination for your product.
1) Shipping and Storage
Making your beauty products easy to store and cheap to ship will help with your inventory management. If you sell your beauty products wholesale to retailers, you'll also have to consider how to package them into larger containers, and how that fits with the packaging you choose. The lighter the weight and the more space you can save, the more efficient your shipping and storage process will be. Using a more flexible packaging solution can help you reduce the strain on resources required during shipping, which will save you costs and have environmental benefits.
2) Sustainability and Environmental Impact
The sustainability or eco-friendliness of your product should be considered from the initial product design to the final product packaging. By choosing sustainable packaging, you can make it easier for your customers to take the right actions when disposing and recycling your products after using them. It shows your customers that you are thinking about the impact your product has, which can give you a competitive advantage and reduce your negative impact on the environment.
3) How your beauty products are consumed
You can find the prettiest packaging solution for easy shipping and storage with the least impact on the environment, but if it doesn’t fit the way consumers use your product, it won’t work. Some packaging features are more suitable for cosmetics than others, such as resealable openings, tear-off notches, or made of materials such as aluminum to keep product contents fresh.
4) Multi-layer cosmetic packaging
You may need more than one packaging solution for your finished product. This could be any outer packaging, such as a box that is shipped to a customer, the inner packaging that is used to hold one or more actual products, and finally the packaging that holds the contents of your product. The most important part of packaging will be the one that holds your actual product, so focus your time and resources on this area until you're ready to consider a wider range of options.
We offer free expert advice and support for anyone who needs product packaging, and we’d love to hear about your project and help find the right pouch for you.
Post time: Jul-01-2022