Packaging haisi bhuku rekugadzira chete, asiwo nhare yekushambadzira, inova danho rekutanga mukushambadzira kwemhando.Munguva yekuvandudzwa kwekushandisa, mhando dzakawanda uye dzakawanda dzinoda kutanga nekushandura kurongedza kwezvigadzirwa zvavo kuti vagadzire chigadzirwa chekurongedza chinosangana nezvinodiwa nevatengi.
Saka, izvo zvigadzirwa zvekurongedza zvechigadzirwa zvingave zvakakura here kana kuti unofanira kuseka?
Packaging zvirevo hazvigone kutevedzera maitiro pamadiro, asi zvinoenderana nezvinodiwa nevatengi uye mamiriro ekushandisa.Chete kana zvimisikidzo zvechigadzirwa zvanyatsoenderana nemamiriro ekushandisa zvinogona kuhwina kuzivikanwa kwemusika.
Social media inopinda vanhu nguva yakapatsanuka.Kana vasingakwanise kukonzeresa misoro paInternet, zvinoita sekunge havakwanise kumutsa mvura zhinji, uye zvinonetsa kuti vamwe vatarise.Muzera reInternet, kushambadzira hakutyi kuve ne slot, asiwo kusava nenzvimbo yekutaurirana, uye "kurongedza kwakawanda" inzira yakanaka yekukwezva kutarisa kwevatengi.
Vechidiki vane pfungwa yekutsva mune zvese.Kubudirira "hombe kurongedza" hakugone chete kuwedzera huwandu hwekutengesa kwechimwe chigadzirwa chemhando, asiwo nekusaoneka kuwedzera brand memory yevatengi, iyo inogona zvinobudirira kuvandudza brand kuziva uye Kuteerera.
Kubva pazvinwiwa kusvika pakudya
Iyo "diki" maitiro ekurongedza kwezvinhu
Kana kurongedza kwakakura kuri kugadzira zviitiko uye iri "flavouring mumiriri" wehupenyu, saka kurongedza kudiki ndiko kutsvaga wega kwehupenyu hwakanaka.Kuwanda kwekurongedza kudiki ndiyo maitiro ekushandiswa kwemusika.
01 "Lonely Economy" Maitiro
Zvinoenderana nedata kubva kuBazi reHurumende, huwandu hwevanhu vakuru munyika yangu hwakakwira kusvika mamirioni mazana maviri nemakumi mana, avo vanopfuura mamirioni makumi manomwe nenomwe vanhu vakuru vari kugara voga.Zvinotarisirwa kuti nhamba iyi ichakwira kusvika pamamiriyoni makumi mapfumbamwe nemaviri panosvika 2021.
Kuti zvizadzise zvinodikanwa zvevasina varume, mapasuru madiki akave akakurumbira mumusika mumakore achangopfuura, uye chikafu nezvinwiwa muhuwandu hudiki zvave kuwedzera mukurumbira.Tmall data inoratidza kuti "chikafu chechimwe" zvinhu zvakaita semabhodhoro madiki ewaini uye pound yemupunga zvakawedzera ne30% gore negore paTmall.
Chikamu chiduku chakakodzera kuti munhu mumwe afare.Hapana kudikanwa kwokurangarira nzira yokuichengeta nayo pashure pokudya, uye hapana dikanwo yokurangarira kana vamwe vachidisa kugoverana pamwe chete.Zvinonyatsoenderana nezvido zvomunhu muupenyu.
Mumusika wesnack, mini kurongedza kwave mukurumbira weInternet muchikamu chenzungu.200g, 250g, 386g, 460g anowanikwa mumapakeji akasiyana.Pamusoro pezvo, Haagen-Dazs, inozivikanwa se "Noble Ice Cream", yakashandurawo yekutanga 392g package kuita diki 81g package.
MuChina, kufarirwa kwemapaketi madiki kunoenderana nesimba rinogara richiwedzera rekushandisa kwevadiki vasina single.Zvavanounza ndiko kuwanda kwehupfumi hwega, uye zvigadzirwa zvidiki-diki zvine "munhu mumwechete" uye "yega hi" zvinonyanya kuoneka.Iyo "single self-lohas model" iri kubuda, uye mapakeji madiki ave chigadzirwa chakanyanya kuenderana ne "kusurukirwa kwehupfumi".
Nguva yekutumira: Zvita-15-2021