Kodi munayamba mwadzifunsapo chifukwa chake zokhwasula-khwasula zina zimakopa maso anu pamene zina zimazimiririka kumbuyo?M'dziko lachangu lazamalonda, zosankha za ogula nthawi zambiri zimatsikira ku ma milliseconds. Kuyang'ana kumodzi kumatha kudziwa ngati kasitomala akutenga katundu wanu - kapena akudutsa.
Ndicho chifukwa chake kulongedza sikuli chidebe chabe - ndi wogulitsa chete. Timakhazikika pamapaketi osinthika kwambiri, mongamatumba amtundu wa 3 osindikizirandi misozi, opangidwira makamaka zinthu monga zokhwasula-khwasula zomanga thupi, zosakaniza mtedza, ndi phala la chimanga.
Mubulogu iyi, tiwunika za psychology yomwe imapangitsa chidwi cha alumali ndikugawana njira zamapaketi zomwe zimathandiza kuti mitundu yazakudya iwale m'malo ogulitsira ambiri.
Psychology of Shelf Appeal: Chifukwa Chake Mapangidwe Amayendetsa Zosankha
M'sitolo yodzaza ndi mazana a zosankha zokhwasula-khwasula, zowoneka bwino ndi mwayi wanu woyamba, ndipo nthawi zina wokha, kuti mulumikizane. Malinga ndi aMaphunziro a Nielsen, 64% ya ogula amayesa chinthu chatsopano chifukwa choyikapo chake chimakopa chidwi chawo. Ndizo zazikulu.
Koma kukongola kwa alumali kumapitilira kuoneka bwino. Ndi mmenekapangidwe, mtundu, magwiridwe antchito, ndi kukhazikikabwerani pamodzi kuwonetsa mtundu, kutsitsimuka, ndi makonda amtundu.
Tiyeni tiphwanye.
1. Mapangidwe Amene Amagwirizanitsa: Mtundu, Kumveka, ndi Khalidwe
Kusankha mitundu sikungokongoletsa kokha - kumakhudza mtima.Mitundu yowala imatha kuwonetsa chisangalalo kapena kudzikonda, pomwe mamvekedwe achilengedwe amawonetsa thanzi ndi chidaliro. Kusindikiza kolimba mtima, kodzaza kumapangitsa kuti malonda anu awonekere, makamaka akaphatikizidwa ndi mawonekedwe kapena mawonekedwe.
Kuphatikiza apo, kusindikiza kwa digito kwapamwamba-monga zomwe timapereka patsamba lathuzokhwasula-khwasula-Imaloleza zithunzi zowoneka bwino zamitundu yonse zokhala ndi matte kapena zonyezimira zomwe zimapanga kumverera kofunikira.
Kumveka bwino ndikofunikanso.Kuyika pawindo kapena zowonekera pang'ono kumatha kukulitsa chidaliro cha ogula powonetsa zosakaniza, mawonekedwe, kapena kukula kwa magawo. M'magulu monga zokhwasula-khwasula zathanzi ndi mipiringidzo yogwira ntchito, maonekedwe amtunduwu amathandiza kutsindika ubwino ndi kukhulupirika.
2. Ntchito: Tsatanetsatane Waung'ono, Kukhudzika Kwakukulu
Ogwiritsa ntchito masiku ano amayembekeza kukhala osavuta, makamaka m'magulu opita. Ndiko kumene mawonekedwemisozi yopangidwa ndi laserbwerani. Kuyika kosavuta kotsegula sikungowonjezera kugwiritsidwa ntchito, komanso kumawonjezera luso lamakasitomala.
Onani momwe athutekinoloji yamphamvuimapanga malo oyera, osasinthasintha, ngakhale kugwiritsidwa ntchito ndi dzanja limodzi. Izi ndizofunikira makamaka m'magulu olimbitsa thupi kapena zokhwasula-khwasula zakunja komwe kuli kofunikira.
Ndipo kupitilira kusavuta, zonyamula zogwira ntchito zimateteza zomwe zili mkati. Zathuzipangizo zafilimu zotchinga kwambiritetezani zinthu ku chinyezi, mpweya, ndi fungo—kuwonjezera moyo wa alumali ndi kusunga fungo labwino.
3. Kukhazikika: Osati Makhalidwe Okha, Koma Oyendetsa Kugula
Oposa 70% a ogula aku US amati amawaganiziraeco-conscious phukusipopanga zisankho zogula. Ndipo komabe, ambiri amavutikabe kudziwa kuti ndi zinthu ziti zomwe zimasinthidwanso.
Ndicho chifukwa chake timaganizira kwambirizolemba zowonekera komanso zida zatsopanomu wathueco-friendly thumba mayankho. Kaya ikugwiritsa ntchito zinthu zosinthidwanso pambuyo pa ogula (PCR), zopangidwa ndi mono-material kuti zibwezeretsedwe mosavuta, kapena mafilimu opangidwa ndi kompositi, kuyika kokhazikika sikukhalanso kosankha - kumayembekezeredwa.
Zizindikiro zomveka ndi mauthenga monga "100% recyclable" kapena "zopangidwa ndi 40% PCR" phunzitsani ogula ndi kulimbikitsa chikhulupiriro popanda kusokoneza chizindikiro chanu.
4. Chidziwitso Chamtundu: Kusindikiza Mwachizolowezi Kumalankhula Miyezo Yanu
Kupaka sikungokhudza kusungitsa-komansoulaliki. Ndi luso lathu losindikiza la digito m'nyumba, mtundu wanu ukhoza kutengapo mwayimakonda pafupipafupi, kusiyanasiyana kwa nyengo, ndi zogulitsa mwachangu popanda kufunikira kwa ma MOQ akulu.
Kusinthasintha kumeneku ndikwabwino kwa ma brand omwe amapereka ma SKU angapo, zokometsera zozungulira, kapena mizere yapadera yazogulitsa. Kaya mukufuna mawonekedwe oyera, ocheperako kapena china chake cholimba mtima komanso chosangalatsa, mayankho athu osindikizira amatsimikizira kuti chizindikiro chanu ndizokhazikika, zapamwamba, komanso zokonzeka kugulitsa.
Timakuthandizani kuti mupange mapaketi omwe amamveka ogwirizana pazogulitsa zonse, mukamapereka
5. Kusintha Kwamapangidwe: Mawonekedwe Amakonda Othandizira Kwambiri
Mukufuna kuoneka bwino? Pitani kupyola mawonekedwe okhazikika. Zikwama zathu zosinthika za mbali zitatu zimapereka mawonekedwe athyathyathya kuti asungidwe mosavuta, koma amathanso kukhala odulidwa mwachizolowezi kapena kupanikizidwa ndi zida monga makatoni a mapepala kapena zolembera zosinthika.
Zomangamanga zachizolowezi zimapereka kusokoneza kowoneka pa alumali-kutembenuza mitu yokhala ndi mawonekedwe omwe amatsutsana ndi chikhalidwe. Zikaphatikizidwa ndi kusindikiza kokongola komanso magwiridwe antchito, zotsatira zake zimakhala zamphamvu.
Ndipo chifukwa matumba athu alizopepuka komanso zopulumutsa malo, amachepetsanso ndalama zoyendera ndi zosungiramo katundu—kuthandiza kuti malonda achuluke bwino.
Malingaliro Omaliza: Kupaka Kumene Kumachita Ndi Kutembenuza
Pamsika wamasiku ano wopikisana ndi zokhwasula-khwasula, sikokwanira kukhala ndi chinthu chabwino. Mufunika zolongedza zomwe zimagwira ntchito ponseponse-zowoneka, zogwira ntchito, komanso zokhazikika.
PaDINGLI PAK, timagwira ntchito limodzi ndi makampani azakudya, makampani oyambira zokhwasula-khwasula, ndi ogulitsa padziko lonse lapansi kuti apange mapaketi omwe apangidwa kuti apambane. Kuchokera pa kusankha zinthu mpaka kusindikiza kwa digito, timakuwongolerani njira iliyonse kuti muwonetsetse kuti malonda anu akugunda alumali molimba mtima.
Kaya mukukhazikitsa protein bar yatsopano kapena kukonzanso mzere womwe ulipo, tiyeni tikuthandizeni kupanga kathumba kamene kamalankhula ndi makasitomala anu ndikugulitsa.
Muli ndi pulojekiti yonyamula zokhwasula-khwasula mumalingaliro? Lumikizanani nafe lerokuti muyambe ndi kukambirana kwaulere.
Nthawi yotumiza: Jun-19-2025