Njengamanje, ukukhula kwemakethe yokupakisha yomhlaba kuqhutshwa ikakhulukazi ukukhula kwesidingo sabasebenzisi bokugcina ezimbonini zokudla neziphuzo, izitolo nezempilo. Ngokwendawo, isifunda sase-Asia-Pacific besilokhu singomunye wemithombo eyinhloko yemali engenayo embonini yokupakisha yomhlaba. Ukukhula kwemakethe yokupakisha kulesi sifunda kungenxa yokwenyuka kwesidingo sezitolo ze-e-commerce emazweni afana neChina, India, Australia, Singapore, Japan kanye neNingizimu Korea.
Amathrendi amahlanu amakhulu embonini yokupakisha yomhlaba
Umkhuba wokuqala, izinto zokupakisha ziya ngokuya zihambisana nemvelo
Abathengi baya ngokuya bezwela kakhulu kumthelela wemvelo wokupakisha. Ngakho-ke, imikhiqizo nabakhiqizi bahlale befuna izindlela zokuthuthukisa izinto zabo zokupakisha futhi bashiye umbono ezingqondweni zamakhasimende. Ukupakisha okuluhlaza akukhona nje ukuthuthukisa isithombe somkhiqizo jikelele, kodwa futhi isinyathelo esincane sokuvikela imvelo. Ukuvela kwezinto zokusetshenziswa ezisekelwe ku-bio nezivuselelekayo kanye nokwamukelwa kwezinto ezihlanganiswayo kuqhubekisele phambili nokugqugquzela isidingo sezixazululo zokupakisha eziluhlaza, kwaba ngenye yezindlela zokupakisha eziphezulu ezidonse ukunaka okukhulu ngo-2022.
Umkhuba wesibili, ukupakishwa okunethezeka kuzoqhutshwa yizinkulungwane zeminyaka
Ukwenyuka kwemali engenayo etholakalayo yeminyaka eyinkulungwane kanye nentuthuko eqhubekayo yokufudukela emadolobheni emhlabeni wonke kuholele ekwenyukeni kwesidingo sempahla yabathengi emaphaketheni aphambili. Uma kuqhathaniswa nabathengi ezindaweni okungezona zasemadolobheni, izinkulungwane zeminyaka ezindaweni zasemadolobheni ngokuvamile zichitha imali eningi cishe kuzo zonke izigaba zezimpahla namasevisi omthengi. Lokhu kuye kwaholela ekwenyukeni kwesidingo sokupakishwa kwekhwalithi ephezulu, enhle, esebenzayo futhi elula. Ukupakisha okunethezekile kubalulekile ekupakisheni imikhiqizo esezingeni eliphezulu yabathengi njengama-shampoos, ama-conditioner, ama-lipstick, izinto zokuthambisa, okhilimu nezinsipho. Lokhu kupaka kuthuthukisa ukukhanga kobuhle bomkhiqizo ukuze kuhehe amakhasimende ezinkulungwane zeminyaka. Lokhu sekwenze izinkampani ukuthi zigxile ekuthuthukiseni izixazululo zokupakisha ezisezingeni eliphezulu nezisha ukuze zenze imikhiqizo ibe yinhle kakhulu.
Umkhuba wesithathu, isidingo sokupakishwa kwe-e-commerce siyakhula
Ukukhula kwemakethe ye-e-commerce yomhlaba wonke kushayela isidingo sokupakisha emhlabeni wonke, okungenye yezindlela zokupakisha ezinkulu phakathi nonyaka ka-2019. Ukuba lula kokuthenga nge-inthanethi kanye nezinga elikhulayo lokungena kwezinsizakalo ze-inthanethi, ikakhulukazi emazweni asathuthuka, i-India, China, Brazil, Mexico kanye neNingizimu Afrika, kulinga amakhasimende ukuthi asebenzise amapulatifomu okuthenga online. Ngokukhula kokuthandwa kokuthengiswa kwe-inthanethi, isidingo semikhiqizo yokupakisha yokuthutha okuphephile kwemikhiqizo sikhule kakhulu. Lokhu kuphoqa abathengisi abaku-inthanethi nezinkampani ze-e-commerce ukuthi zisebenzise izinhlobo ezahlukene zamabhokisi kathayela futhi zisebenzise ubuchwepheshe obusha.
Umkhuba wesine, ukupakishwa okuguquguqukayo kuyaqhubeka nokukhula ngokushesha
Imakethe yokupakisha eguquguqukayo iyaqhubeka nokuba ngenye yezingxenye ezikhula ngokushesha embonini yokupakisha yomhlaba. Ngenxa yekhwalithi yayo ye-premium, ukusebenza kahle kwezindleko, ukusebenziseka kalula, ukusebenziseka kanye nokusimama, ukupakishwa okuguquguqukayo nakho kungenye yezitayela zokupakisha ezizotholwa amabhrendi nabakhiqizi abaningi ngo-2021. Abathengi baya ngokuya bekhetha lolu hlobo lokupakisha, oludinga isikhathi esincane nomzamo wokuvula, ukuthwala nokugcina okufana ne-zipper tealed re-cloches, izici ze-microwave ezilengayo, ikhasi le-micro izikhwama zokupakisha. Ukupakisha okuguquguqukayo kunikeza abathengi lula ngenkathi kuqinisekiswa ukuphepha komkhiqizo. Njengamanje, imakethe yokudla neziphuzo ingumsebenzisi omkhulu wokugcina wokupakisha ovumelana nezimo. Kulindeleke ukuthi ngo-2022, isidingo sokupakishwa okuguquguqukayo embonini yezemithi nezimonyo sizokhuphuka kakhulu.
Umkhuba wesihlanu, ukupakishwa okuhlakaniphile
Ukupakishwa okuhlakaniphile kuzokhula ngo-11% ngo-2020. Ucwaningo lwe-Deloitte lubonisa ukuthi lokhu kuzodala ama-dollar ayizigidi eziyizinkulungwane ezingu-39.7 emalini engenayo. Ukupakishwa okuhlakaniphile kusezicini ezintathu ikakhulukazi, i-inventory kanye nokuphathwa komjikelezo wempilo, ubuqotho bomkhiqizo nolwazi lomsebenzisi. Izingxenye ezimbili zokuqala ziheha ukutshalwa kwezimali okwengeziwe. Lawa masistimu okupakisha angakwazi ukuqapha izinga lokushisa, andise impilo yeshalofu, abone ukungcola, futhi alandelele ukulethwa kwemikhiqizo kusukela ekuqaleni kuye ekugcineni.
Isikhathi sokuthumela: Dec-22-2021