Ngaba ukhe wazibuza ukuba kutheni ezinye ii-snack bar zibambe iliso lakho ngelixa ezinye ziphela ngasemva?Kwihlabathi elikhawulezayo lokuthengisa, izigqibo zabathengi zihlala zihla kwi-milliseconds. Ukuthi krwaqu nje kunokumisela ukuba umthengi uyayichola na imveliso yakho—okanye uyadlula.
Yiyo loo nto ukupakisha kungesosikhongozeli nje — ngumthengisi othe cwaka. Sisebenza ngokukhethekileyo kwi-high-performance flexible package, njengeumbala ogcweleyo iingxowa ezi-3 ezisecaleningenotshi yeenyembezi, eyenzelwe ngokukodwa iimveliso ezifana neprotein snacks, imixube yeendongomane, kunye nemivalo yeecereal.
Kule bhlog, siza kuphonononga i-psychology emva kwesibheno seshelufu kwaye sabelane ngezisombululo zobuchule zokupakisha ezinceda iimveliso zokutya zikhanye kwiindawo zokuthengisa ezixineneyo.
IPsychology yeSibheno seShelf: Kutheni uYilo luqhuba iziGqibo
Kwivenkile ezaliswe ngamakhulu eenketho ze-snack, impembelelo ebonakalayo yeyokuqala-kwaye ngamanye amaxesha kuphela-ithuba lokwenza uxhumano. Ngokuka aUfundo lukaNielsen, I-64% yabathengi bazama imveliso entsha ngenxa yokuba ukupakishwa kubamba ingqalelo yabo. Loo nto inkulu.
Kodwa isibheno seshelufu sidlula ngaphaya kokubukeka okuhle. Imalunga nokuba njaniisakhiwo, umbala, ukusebenza, kunye nozinzozidibene ukubonisa umgangatho, ubutsha, kunye namaxabiso ebhrendi.
Masiyiqhekeze.
1. Uyilo oluQhagamshelayo: Umbala, Ukucaca, kunye noMlingiswa
Ukukhethwa kombala ayisiyonto nje yobuhle—yimvakalelo.Imibala eqaqambileyo ingabonisa ukuzonwabisa okanye ukuzonwabisa, ngelixa iithoni zendalo zibonisa impilo kunye nokuthembeka. Ushicilelo olungqindilili, oluhluthisiweyo luyenza imveliso yakho igqame, ngakumbi xa idityaniswe neemilo eziqhelekileyo okanye ubume.
Ngaphezu koko, inkcazo ephezulu yoshicilelo lwedijithali-njengento esiyinikezelayo kweyethuiingxowa zokutya-Ivumela imizobo egcweleyo enombala ogcweleyo enematte okanye ecwebezelayo egqiba ukwenza iprimiyamu ivakale.
Ukucaca kubalulekile nako.Ukupakishwa okufakwe iifestile okanye okungafihliyo kunokonyusa ukuzithemba kwabathengi ngokubonisa izithako, ukwakheka, okanye ubungakanani bezahlulo. Kwiindidi ezifana nokutya okunempilo kunye nemivalo esebenzayo, olu hlobo lokubonakala lunceda ukugxininisa umgangatho kunye nokunyaniseka.
2. Ukusebenza: Iinkcukacha ezincinci, iMpembelelo enkulu
Abathengi banamhlanje balindele ukuba kube lula-ingakumbi kwiindidi zokuhamba. Kulapho iimpawu ezifanai-laser-scored tear notchesngena. Ukupakishwa okuvulelekileyo akukhuthazi kuphela ukusetyenziswa, kodwa konyusa amava omthengi ngokubanzi.
Jonga indlela yethuitekhnoloji yokukrazulayenza ukuvuleka okucocekileyo, okungaguquguqukiyo, nokuba kusetyenziswe isandla esinye. Oku kubaluleke kakhulu kwiindidi zokomelela okanye ngaphandle kwamashwamshwam apho ukufikeleleka kubalulekile.
Kwaye ngaphaya kokulula, ukupakishwa okusebenzayo kukhusela okungaphakathi. Yethuizixhobo zefilimu ezinomqobo ophezuluikhusela iimveliso kumswakama, ioksijini, kunye namavumba-ukwandisa ubomi beshelufu kunye nokugcina incasa ingqibelelo.
3. Uzinzo: Hayi nje Trend, kodwa Thenga Driver
Ngaphezu kwe-70% yabathengi base-US bathi bacingaukupakishwa kwe-eco-consciousxa usenza izigqibo zokuthenga. Kwaye nangona kunjalo, abaninzi basasokola ukuchonga ukuba zeziphi imathiriyeli enokuphinda isetyenziswe.
Yiyo loo nto sigxininisaiileyibheli ezingafihliyo kunye nezakhiwo zemathiriyeli ezintshakwethuIzisombululo zesingxobo eco-friendly. Nokuba kusetyenziswa umxholo we-post-consumer recycled (PCR), ulwakhiwo lwe-mono-material ukwenzela ukuphinda kusetyenziswe lula, okanye iifilimu ezivundisiweyo, ukupakishwa okuzinzileyo akusenanto yokuzikhethela-kuyalindeleka.
Iisimboli ezicacileyo kunye nemiyalezo efana "ne-100% enokuphinda isetyenziswe" okanye "yenziwe nge-40% ye-PCR" ifundisa abathengi kwaye yakha ukuthembana ngaphandle kokubeka uphawu lwakho kwintengiso.
4. Isazisi seBrand: Ushicilelo oluSiko oluThetha iiNqobo zakho
Ukupakishwa akukhona nje ukugcinwa-kumalungaintetho. Ngezakhono zethu zoshicilelo lwedijithali zangaphakathi, uphawu lwakho lunokuthatha ithubaixesha elifutshane ukwenza ngokwezifiso, ukuhluka kwexesha lonyaka, kunye nokuqaliswa kwemveliso ngokukhawuleza ngaphandle kwesidingo se-MOQ enkulu.
Oku bhetyebhetye kugqibelele kwiibrendi ezinikezela ngee-SKU ezininzi, iincasa ezijikelezayo, okanye imigca yemveliso ekhethekileyo. Nokuba ufuna ucoceko, uyilo oluncinci okanye into enesibindi kunye nokudlalayo, izisombululo zethu zoshicilelo ziqinisekisa uphawu lwakho.ehambelanayo, ekumgangatho ophezulu, kwaye ekulungele ukuthengisa.
Sikunceda wenze ipakethe eziva idityanisiwe kuzo zonke iimveliso, ngelixa unika
5. Utshintsho lwesakhiwo: iiMilo eziSiko zeMpembelelo enkulu
Ngaba ufuna ukugqama ngokwenene? Hambisa ngaphaya kweefomati eziqhelekileyo. Iipowutshi zethu eziguquguqukayo ezinamacala ama-3 zibonelela ngeprofayili ecaba ukuze zigcinwe lula, kodwa zisenokwenziwa ngokwezifiso zokusikwa okanye zidityaniswe nezixhobo ezifana neekhathoni zephepha okanye iilebhile ezinokuphinda zivaleleke.
Izakhiwo eziqhelekileyo zinika ukuphazamiseka okubonakalayo kwi-shelf-ukuguqula iintloko kunye neefom ezicela umngeni kwisiqhelo. Xa kudityaniswa nokuprintwa okunemibala kunye neempawu ezisebenzayo, umphumo unamandla.
Kwaye ngenxa yokuba iipochi zethu zinjaloukukhanya kunye nokugcina indawo, zikwanciphisa iindleko zezothutho nezokugcina iimpahla—ukunceda amashishini aphucuke ngakumbi.
Iingcinga zokugqibela: Ukupakishwa okuSebenzayo kunye nokuguqula
Kwimarike yanamhlanje ye-hyper-competitive snack, akwanelanga ukuba nemveliso enkulu. Udinga ukupakishwa okusebenza kuyo yonke ibhodi-ngokubonakalayo, ngokusebenzayo, nangokuzinzileyo.
NgeDINGLI PACK, sisebenzisana ngokusondeleyo neebrendi zesondlo, iinkampani eziqalayo zamashwamshwam, kunye nabathengisi behlabathi ukwenza iipakethe ezenziwe ngobunjineli ukuze ziphumelele. Ukusuka kukhetho lwezinto ezibonakalayo ukuya kushicilelo lwedijithali, siyakukhokela onke amanyathelo endlela yokuqinisekisa ukuba imveliso yakho ibetha ishelufu ngokuzithemba.
Nokuba uzisa iprotein entsha okanye uhlaziya umgca osele ukho, sikuncede wenze isingxobo esithetha nabathengi bakho-kwaye uthengise.
Ngaba ucinga ngeprojekthi yokupakishwa kwesnack? Qhagamshelana nathi namhlanjeukuqalisa ngokubonisana simahla.
Ixesha lokuposa: Jun-19-2025