Koj puas tau xav paub vim li cas qee cov khoom noj txom ncauj ntes koj lub qhov muag thaum lwm tus ploj mus rau hauv keeb kwm yav dhau?Hauv lub ntiaj teb ceev ceev ntawm cov khw muag khoom, cov neeg siv khoom txiav txim siab feem ntau nqis mus rau milliseconds. Ib nrais muag tuaj yeem txiav txim siab seb tus neeg siv khoom puas tuaj nqa koj cov khoom - lossis hla nws.
Tias yog vim li cas kev ntim khoom tsis yog lub thawv xwb - nws yog tus muag khoom uas ntsiag to. Peb tshwj xeeb hauv kev ua haujlwm siab hloov pauv ntim, xws lipuv xim 3 sab foob hnabnrog kua muag, tshwj xeeb tsim kho rau cov khoom xws li cov khoom noj txom ncauj protein, cov txiv ntoo sib xyaw, thiab cov khoom noj khoom haus.
Hauv qhov blog no, peb yuav tshawb txog kev puas siab puas ntsws tom qab lub txee rov hais dua thiab qhia cov tswv yim ntim cov kev daws teeb meem uas pab cov khoom noj khoom haus ci ntsa iab hauv cov khw muag khoom muaj neeg coob.
Psychology of Shelf Appeal: Vim Li Cas Tsim Tsav Kev Txiav Txim Siab
Hauv ib lub khw uas muaj ntau pua cov khoom noj txom ncauj, kev pom kev pom yog koj thawj zaug - thiab qee zaum tsuas yog - txoj hauv kev los ua kev sib txuas. Raws li aNielsen kawm, 64% ntawm cov neeg siv khoom sim cov khoom tshiab tsuas yog vim tias lub ntim tau txais lawv cov xim. Qhov ntawd loj heev.
Tab sis qhov kev thov ntawm txee mus dhau qhov zoo nkauj. Nws yog hais txog yuav ua li casqauv, xim, functionality, thiab sustainabilitytuaj ua ke rau cov teeb liab zoo, freshness, thiab brand values.
Cia peb ua kom tawg.
1. Tsim Kev Sib Txuas: Xim, meej, thiab tus cwj pwm
Kev xaiv xim tsis yog qhov zoo nkauj xwb - nws yog kev xav.Cov xim ci tuaj yeem qhia txog kev lom zem lossis kev lom zem, thaum lub suab nrov qhia kev noj qab haus huv thiab kev ntseeg siab. Ib lub bold, saturated print ua rau koj cov khoom sawv tawm, tshwj xeeb tshaj yog thaum ua ke nrog cov duab kev cai lossis textures.
Dab tsi ntxiv, siab txhais digital luam ntawv-zoo li qhov peb muab rau pebhnab khoom noj txom ncauj- tso cai rau cov duab zoo nkauj puv xim nrog matte lossis glossy tiav uas tsim kom muaj txiaj ntsig zoo.
Clarity tseem ceeb heev.Lub qhov rais los yog ib nrab pob tshab ntim tuaj yeem ua rau cov neeg siv khoom muaj kev ntseeg siab los ntawm kev qhia tawm cov khoom xyaw, textures, lossis qhov ntau thiab tsawg. Hauv pawg xws li cov khoom noj txom ncauj noj qab haus huv thiab cov khoom noj muaj txiaj ntsig, qhov kev pom zoo no pab qhia txog kev ua tau zoo thiab kev ncaj ncees.
2. Kev ua haujlwm: Cov ntsiab lus me me, cuam tshuam loj
Cov neeg siv khoom niaj hnub no xav kom yooj yim-tshwj xeeb tshaj yog nyob rau hauv pawg. Qhov ntawd yog qhov chaw zoo lilaser-score kua muag notchestuaj rau hauv. Ib qho yooj yim-qhib ntim tsis tsuas yog boosts usability, tab sis kuj txhim khu kev qha tag nrho cov neeg siv khoom.
Tshawb xyuas peb li caskua muag notch technologytsim kom huv si, zoo ib yam qhib, txawm rau ib leeg-tes siv. Qhov no yog qhov tshwj xeeb tshaj yog muaj txiaj ntsig hauv kev qoj ib ce lossis cov khoom noj txom ncauj sab nraum zoov uas muaj kev nkag tau yooj yim.
Thiab dhau qhov yooj yim, kev ntim khoom siv tiv thaiv dab tsi hauv. Pebhigh-barrier zaj duab xis cov ntaub ntawvtiv thaiv cov khoom los ntawm ya raws, oxygen, thiab ntxhiab tsw - txuas lub txee lub neej thiab tswj qhov tsw zoo.
3. Sustainability: Tsis yog ib qho Kev Sib Tw, Tab sis yog tus tsav tsheb yuav khoom
Ntau tshaj 70% ntawm Asmeskas cov neeg siv khoom hais tias lawv xav txogeco-conscious ntimthaum txiav txim siab yuav khoom. Txawm li cas los xij, ntau tus tseem tawm tsam los txheeb xyuas cov ntaub ntawv twg tuaj yeem rov ua dua tshiab.
Yog vim li cas peb tsom ntsoov raupob tshab daim ntawv lo thiab cov khoom siv tshiabhauv pebeco-phooj ywg hnab daws kev daws teeb meem. Txawm hais tias nws yog siv cov ntsiab lus tom qab cov neeg siv khoom siv rov ua dua tshiab (PCR), cov khoom siv mono-cov khoom siv yooj yim dua, lossis cov yeeb yaj kiab compostable, kev ntim khoom ruaj khov tsis yog xaiv tau lawm - nws xav tau.
Cov cim meej thiab cov lus zoo li "100% recyclable" lossis "ua nrog 40% PCR" qhia cov neeg yuav khoom thiab tsim kev ntseeg siab yam tsis muaj kev cuam tshuam rau koj lub npe.
4. Hom Lub Npe: Custom Printing uas hais txog koj tus nqi
Ntim tsis yog hais txog kev khaws cia-nws yog hais txogkev nthuav qhia. Nrog peb lub peev xwm luam ntawv digital hauv tsev, koj lub hom phiaj tuaj yeem ua kom zoo dualuv-khiav customization, kev hloov pauv raws caij nyoog, thiab cov khoom xa tawm sai yam tsis tas yuav tsum muaj MOQ loj.
Qhov kev hloov pauv no yog qhov zoo tshaj plaws rau cov hom lag luam uas muab ntau yam SKUs, rotating flavors, lossis cov khoom tshwj xeeb. Txawm hais tias koj xav tau tus qauv huv, minimalist lossis ib yam dab tsi bold thiab playful, peb cov kev daws teeb meem luam tawm kom ntseeg tau tias koj lub npe yogzoo ib yam, high-quality, thiab khw muag khoom npaj.
Peb pab koj tsim cov ntim uas xav tias cohesive thoob cov khoom, thaum tseem muab
5. Kev tsim kho tshiab: Cov qauv kev cai rau kev cuam tshuam ntau tshaj plaws
Xav tau tiag tiag sawv? Tsiv dhau cov qauv qauv. Peb cov hnab ntim 3-sab uas hloov tau yooj yim muab cov ntaub ntawv tiaj tus rau kev khaws cia yooj yim, tab sis lawv tuaj yeem ua kev cai tuag-txiav lossis ua ke nrog cov khoom siv xws li cov ntawv thawv lossis cov ntawv sau rov qab.
Cov qauv kev cai muab kev cuam tshuam rau qhov pom ntawm lub txee - tig taub hau nrog cov ntaub ntawv uas cuam tshuam cov qauv. Thaum ua ke nrog cov yeeb yuj luam ntawv thiab kev ua haujlwm zoo, cov nyhuv muaj zog.
Thiab vim peb cov hnabhnav thiab txuag chaw, lawv kuj txo cov nqi tsheb thauj mus los thiab cov khoom lag luam - pab cov khoom lag luam kom muaj txiaj ntsig zoo dua.
Kev xav zaum kawg: Kev ntim khoom uas ua tau thiab hloov pauv
Hauv kev lag luam khoom noj txom ncauj niaj hnub no, nws tsis txaus kom muaj cov khoom lag luam zoo. Koj xav tau ntim khoom uas ua tau zoo thoob plaws lub rooj tsavxwm - pom, ua haujlwm, thiab ruaj khov.
NtawmDINGLI PACK, peb koom tes nrog cov khoom noj khoom haus hom, cov tuam txhab khoom noj txom ncauj pib, thiab cov khw muag khoom thoob ntiaj teb los ua cov khoom ntim khoom uas tau tsim ua tiav. Los ntawm kev xaiv cov khoom siv rau digital luam ntawv, peb coj koj txhua kauj ruam ntawm txoj hauv kev los xyuas kom meej tias koj cov khoom ntaus lub txee nrog kev ntseeg siab.
Txawm hais tias koj tab tom nthuav tawm cov khoom noj protein tshiab lossis hloov kho cov kab uas twb muaj lawm, cia peb pab koj tsim lub hnab uas hais lus rau koj cov neeg siv khoom-thiab muag.
Puas muaj qhov kev cai ntim khoom noj txom ncauj hauv siab? Tiv tauj peb hnub nopib nrog kev sib tham dawb.
Post lub sij hawm: Jun-19-2025