He aha ka mea e kū ai ka packaging ma ka papa?

ʻO ka Psychology of Shelf Appeal: No ke aha e hoʻoholo ai ka hoʻolālā

I loko o kahi hale kūʻai i piha i nā haneli o nā koho meaʻai, ʻo ka ʻike ʻike ʻia kāu manawa mua-a i kekahi manawa wale nō-e hana i kahi pilina. Wahi a aHaʻawina ʻo Nielsen, ʻO 64% o nā mea kūʻai aku e hoʻāʻo i kahi huahana hou ma muli o ka hopu ʻana o ka ʻeke i ko lākou nānā. Nui kēlā.

Akā ʻoi aku ka hoʻopiʻi ʻana ma mua o ka nani. E pili ana i ka peheahale, kala, hana, a hoʻomauhui pū e hōʻailona i ka maikaʻi, ka hou, a me nā waiwai hōʻailona.

E wawahi kakou.

1. Hoʻolālā e hoʻohui ai: kala, māmā, a me ke ʻano

ʻAʻole nani wale ke koho kala—he manaʻo.Hiki i nā kala ʻālohilohi ke hōʻike i ka leʻaleʻa a i ʻole ka indulgence, ʻoiai nā leo kūlohelohe e hōʻike i ka maikaʻi a me ka hilinaʻi. ʻO kahi paʻi wiwo ʻole a saturated e kū ai kāu huahana, ʻoi aku ka maikaʻi ke hui pū ʻia me nā kiʻi maʻamau a i ʻole nā ​​​​mea kikoʻī.

ʻO ka mea hou aku, ka paʻi kikohoʻe wehewehe kiʻekiʻe—e like me kā mākou e hāʻawi nei ma kā mākouʻeke ʻai meaʻai—ʻae i nā kiʻi ʻoniʻoni piha piha me ka matte a i ʻole ka hoʻopau ʻālohilohi e hana i ka manaʻo premium.

He mea nui ka maopopo.Hiki ke hoʻonui i ka hilinaʻi o ka mea kūʻai aku ma o ka hōʻike ʻana i nā mea meaʻai, nā ʻano, a i ʻole ka nui o nā ʻāpana. Ma nā ʻāpana e like me nā meaʻai maikaʻi a me nā pahu hana, kōkua kēia ʻano ʻike i ke koʻikoʻi o ka maikaʻi a me ka ʻoiaʻiʻo.

2. Hana: Nā kiko'ī liʻiliʻi, ka hopena nui

Manaʻo ka poʻe kūʻai i kēia lā i ka maʻalahi—ʻoi loa ma nā ʻāpana o ka hele. ʻO ia kahi e like ai nā hiʻohiʻonanotches waimaka i helu ʻia e ka laserkomo i loko. ʻAʻole hoʻonui wale ʻia ka hoʻohana ʻana, akā hoʻomaikaʻi pū i ka ʻike o ka mea kūʻai aku.

E ʻimi pehea kā mākouʻenehana notch haehaehana i nā puka maʻemaʻe, kū mau, ʻoiai no ka hoʻohana ʻana i ka lima hoʻokahi. He mea waiwai nui kēia i ka hoʻoikaika kino a i ʻole nā ​​ʻāpana meaʻai waho kahi e pono ai ke komo.

A ma waho aʻe o ka ʻoluʻolu, pale ka pale hana i ka mea i loko. ʻO kā mākoumea kiʻiʻoniʻoni pale-kiʻekiʻepale i nā huahana mai ka makū, ka oxygen, a me nā mea ʻala—e hoʻolōʻihi i ke ola o ka mālama ʻana a me ka mālama pono ʻana i ka ʻono.

3. Hoʻomau: ʻAʻole wale he ʻano, akā he mea hoʻokele kūʻai

ʻOi aku ma mua o 70% o nā mea kūʻai aku o ʻAmelika e noʻonoʻo nei lākouʻeke ʻike kaiaolai ka wā e hoʻoholo ai i ke kūʻai. Eia nō naʻe, nui ka poʻe e hakakā nei e ʻike i nā mea i hiki ke hana hou ʻia.

ʻO ia ke kumu e nānā ai mākoulepili akaka a me nā mea hana houi loko o kā mākounā ʻeke hoʻopōmaikaʻi kaiaola. Inā paha e hoʻohana ana i ka maʻiʻo post-consumer recycled (PCR), nā hale mono-material no ka maʻalahi o ka hana hou ʻana, a i ʻole nā ​​kiʻi ʻoniʻoni compostable, ʻaʻole koho hou ka paʻi paʻa paʻa - ua manaʻo ʻia.

Hoʻomaʻemaʻe nā hōʻailona a me nā memo e like me "100% recyclable" a i ʻole "hana me 40% PCR" e hoʻonaʻauao i nā mea kūʻai aku a kūkulu i ka hilinaʻi me ka ʻole e hoʻololi i kāu hōʻailona.

4. ʻIke inoa: Paʻi Kūʻai Kūʻai e ʻōlelo i kāu mau waiwai

ʻAʻole pili wale ka hoʻopaʻa ʻana i ka mālama ʻana—e pili ana iahoikeike. Me kā mākou hiki ke paʻi kikohoʻe hale, hiki i kāu hōʻailona ke hoʻohana ponohoʻopilikino holo pōkole, nā ʻano like ʻole o ka wā, a me ka hoʻomaka ʻana o nā huahana wikiwiki me ka ʻole o ka pono o nā MOQ nui.

He kūpono kēia maʻalahi no nā hōʻailona e hāʻawi ana i nā SKU he nui, nā ʻono ʻono, a i ʻole nā ​​laina huahana kūikawā. Inā makemake ʻoe i kahi hoʻolālā maʻemaʻe, minimalist a i ʻole kekahi mea wiwo ʻole a pāʻani, ʻo kā mākou mau paʻi paʻi e hōʻoia i kāu hōʻailona ʻana.kūlike, kūlana kiʻekiʻe, a mākaukau kūʻai.

Kōkua mākou iā ʻoe e hana i ka ʻeke e ʻoluʻolu i nā huahana, ʻoiai e hāʻawi mau ana